Increase Your Sales With Branding Secrets From The Ancient Acropolis To The Apple Store
Myth, Magic & Marketing explores how modern brand gods such as Nike and Apple create fanatical devotion in their customers by offering magical solutions to life’s problems.
Entertaining and compelling, author Walt Kuenstler reveals how marketing principles we take for granted actually first appeared at the dawn of mankind.
With a wink, he even suggests that branding actually made civilization possible.
Myth, Magic & Marketing is required reading for everyone in brand management, advertising, and marketing. Not to mention savvy shoppers who want to know more about what motivates them to chose their favorite products.
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